Energysing The Promotion Of The Youth Organizations - Training Course

The training course aims to empower the youth organizations to gain better access to the media, more publicity, and work more effectively and rationally. Preparing a strategic approach in the PR and marketing will allow the youth organizations to increase publicity for their working activities and create better position for their organizations from all aspects.

The goal is to improve the skills of those persons within the youth cultural organizations who are in charge for public relations and marketing, so they can better promote their activities on regional and European level.

Representatives of Youth organizations active in field of culture from 5 different European countries are attending the training course in order to energizing the skills in PR and marketing, so they can better promote the activities of their organizations.

Project is generously supported by the National Agency for European Educational Programmes and Mobility, Kajgana, Macedonian Institute for Media, School of Journalism, Public Room.

PROJECT LEADER:

• European Alliance of Republic of Macedonia - www.eam.org,mk

PROJECT PARTNERS:

Stichting Cultural Aid, Zoey foundation for Arts and Culture, NEAC – Network of European Active Citizens, AJS le Bon Emploi de la Solidarite, ANADRASIS Initiative Information

SUPPORTED BY:

• National Agency for European Education Programmes and Mobility
• Macedonian Institute for Media
• School of Journalism

TRAINING COURSE PROGRAM

DAY 1

09:30 – 10:00 Introduction to the workshop and its objectives
10:00 – 11:00 Public Relations – definitions, similarities and differences with other disciplines What do we need to set up a Public Relations Office? – organization, equipment, people
11:00 – 11:15 Coffee Break
11:15 – 13:00 Public Relations Models, Strategies and Tools Distribution of assignments (What the PR practitioner should do in a new working environment?)
13:00 – 14:00 Lunch
14:00 – 16:30 Group assignment
16:30 – 17:45 Group discussion – Daily Topic
18:00 Dinner DAY 2 09:30 – 11:00 Presentation of the assigned work from the previous day
11:00 – 11:15 Coffee Break
11:15 – 13:00 How to establish and maintain contacts with the media Distribution of assignments “cold call”
13:00 – 14:00 Lunch
14:00 – 16:30 Individual assignment
16:30 – 17:45 Group discussion – Daily Topic
18:00 Dinner DAY 3 09:30 – 12:00 “Cold call” exercise Discussion and feedback
12:00 – 13:00 Press Release and Press Conference – Overview and Practical Tips Distribution of assignments for the Press Conference Simulation Exercise
13:00 – 14:00 Lunch
14:00 – 16:30 Group assignment
16:30 – 17:45 Group discussion – Daily Topic
18:00 Dinner

DAY 2

09:30 – 11:00 Presentation of the assigned work from the previous day
11:00 – 11:15 Coffee Break
11:15 – 13:00How to establish and maintain contacts with the media Distribution of assignments “cold call”
13:00 – 14:00 Lunch
14:00 – 16:30 Individual assignment
16:30 – 17:45 Group discussion – Daily Topic
18:00 Dinner

DAY 3

09:30 – 12:00 “Cold call” exercise Discussion and feedback
12:00 – 13:00 Press Release and Press Conference – Overview and Practical Tips Distribution of assignments for the Press Conference Simulation Exercise
13:00 – 14:00 Lunch
14:00 – 16:30 Group assignment
16:30 – 17:45 Group discussion – Daily Topic
18:00 Dinner

DAY 4

09:30 – 12:30 Press Conference Simulation Exercise Evaluation and feed back
12:30 – 13:00 Wrap-up and follow up steps
13:00 – 14:00 Lunch
14:00 – 16:30 Group assignment
16:30 – 17:45 Group discussion – Daily Topic
18:00 Dinner

DAY 5

09:30 – 10:00 Introduction to Internet Marketing & Website Promotion
10:00 -11:00 Advertising Email Marketing & Newsletters Using sponsor Ads to Increase Website Traffic Tips for Choosing a Website to place your ad on
Advantages & Effects Attract web site visitors (Blog, SEO, Social Media Facebook / Twitter/ Linkedin)
11:00 – 11:15 Coffee Break
11:15 – 12:00 How to measure your website traffic and marketing effectiveness with Google Analytics
12:00 – 13:00 Discussion and feedback
13:00 – 14:00 Lunch
14:00 – 18:00 Group evaluation
18:00 Dinner

LECTURERS

Ms. Marina Tuneva
School of Journalism and Public Relations
marinat@vs.edu.mk
00389 23090004

Mr. Petrit Saracini
Macedonian Institute for media
saracini@mim.org.mk
00389 23090004

Mr. Filip Velkovski, Mr. Dejan Petkovski
Cosmofon – Onnet
filip.velkovski@on.net.mk, dejan.petkovski@on.net.mk
00389 2 5111000

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CONTACT